SZA Drops New Visual - I Hate U

SZA Drops New Visual - I Hate U
Credit: @sza

SZA Drops the Jack Bergert-directed visual for the TikTok viral hit song 'I Hate U'  starring LaKeith Stanfield.  On Instagram, SZA says 'Honestly, this started as an exercise. I just wanted somewhere to dump my thoughts w out pressure. You all made it a thing, and I’m not mad, lmao. Ask, and you shall receive.'

Bergert's visual narrative brings SZA's viral hit song 'I hate You' storyline to life. The scene opens up to a calm peaceful breathtaking ocean and coastal shot. The cinematography with its striking yet dark, use of blues and beige color captures the mood and tone hitting us in our feelings.  The cinematic experience immerses the viewer into the story with an acoustic picture of the distinctive rhythmic sound of the wind blowing over the ocean, waves breaking, ever-changing but not the end?

Directed by Jack Begert

Directed by Jack Begert
Starring: LaKeith Stanfield

Prod. Co: Psycho Films
Producer: Sam Canter
Co-Producer: Eric Hersey
DP: Jon Chou
Drone Op: Larkin Donley
1st AC: Aaron Seller
Steadicam: Jose Espinoza
Prod. Designer: Eric Hersey
PA: Case Huebel
Editor: Neal Farmer
VFX Clean-Up: Justin Johnson
Special Thanks: Floridaman



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